Site Analysis and AI's Strengths and Limits
Video Description
Speaker: David Hobbs
From content inventories to multi-site analysis, AI allows new types of analysis that were before impossible at scale (for instance things that used to require manual review). Whenever you are looking to transform sites (including merging sites or otherwise making them more coherent) so need to understand and make decisions or are simply looking for day-to-day improvements, you need to be able to analyze your existing content. We'll look at how AI can dramatically improve content analysis but also be clear-eyed about what AI cannot do (including where old-school deterministic algorithms are more appropriate).
From content inventories to multi-site analysis, AI allows new types of analysis that were before impossible at scale (for instance things that used to require manual review). Whenever you are looking to transform sites (including merging sites or otherwise making them more coherent) so need to understand and make decisions or are simply looking for day-to-day improvements, you need to be able to analyze your existing content. We'll look at how AI can dramatically improve content analysis but also be clear-eyed about what AI cannot do (including where old-school deterministic algorithms are more appropriate).